Challenges

With her unique sound and style, the challenge presented with her latest album release was creating identity and visuals that matched her reinvention. We needed to play with evolution while maintaining the essence of her character and individuality.

Results

After many sessions spent with the Artist and working directly with her record label and management team, we strategically arrived at a vision that checked all the boxes.

Our initial production was a series of photographs and 3D sculpting her profile for a unique album cover. We then designed album artwork spanning across CD and Vinyl releases, covering both packaging and the physical items. From there we created a lyric video and accompanying marketing materials in the forms of promotional posters and digital assets.