Challenges

From the onset, we knew MRGN would be a two-fold exercise: bringing a brand to life, and making the platform intuitive and user-friendly. The logo and feel of the platform needed to deviate from traditional finance and complex analytics platforms, as the core mission of the product was to empower users, not overwhelm them.

Results

We began with logo design and creating different user journeys to map out the full MVP experience. We then worked on product design which included: initial wireframes, finalized high-fidelity UI, a fully interactive clickable prototype, and various iterations of financial modeling features.

In total, we designed over 100 screens to bring the entire MVP to life, icluding dashboard variations, error states, mobile and web responsive breakpoints, and administrative functionality. Once designs were completed, we created clickable prototypes for user-testing and to assist platform development.