LiveOnNY

LiveOnNY is a nonprofit organization committed to helping New York live on through organ and tissue donation. They provide support and comfort to donors and their loved ones throughout the donation process, and for years after, while also educating and inspiring communities through educational events, media outreach, and local work.

  • Creative Direction
  • Web & Mobile Design
  • Graphic Design
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Challenges

We were challenged with bringing to life the LiveOnNY rebrand project, including an updated website, new interactive features, as well as creative direction.

One of the main objectives with this rebrand was to update the LiveOnNY creative direction with a new focus.





Results

Our first action was to focus thematically on positioning LiveOnNY in order to align with their audience. We strategically shifted the narrative away from traditionally dry statistics to relationships at a micro-level. We felt it was important to focus on compassion, and people. In total, we created 3 concept packages and worked with stakeholders to ultimately select the one that best represented their values and mission statement.

From there, we began filling in the blanks for asset production. We began with updating the UX / UI of the website, carefully integrating markers that aligned with the new creative direction. The next stage was creating a design framework, including colors, iconography, photography style, as well as graphic design assets, in order for LiveOnNY to continue evolving beyond our scope of work. While we'll always be there supporting whenever a client needs us, it's also important for us to provide the tools for clients to thrive on their own.



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