Adult Swim
Adult Swim is an American television channel within the Cartoon Network under the Warner Bros. Discovery umbrella. The Mortymobile is their first ever collaboration with Turo, a Peer-to-Peer car sharing service based in the US.
- Creative Direction
- 3D Design
- CAD Design
- CNC Prep
Challenges
Though we were initially provided with the concept of the collaboration already decided upon, the challenge laid in the execution and delivery.
An in-house design framework was provided and the objective was to create a unique and energetic product while adhering to branding and character design standards.
Results
We took that initial framework and began experimenting with different variations of character designs, including but not limited to positioning on the car, facial expressions, and practicality of construction. Once we settled on a design and received approval, we finalized the sculpt and digital renders. From there, we worked directly with fabricators to translate those designs into fiberglass construction, thus giving birth to The Mortymobile, which is now available to rent through the Turo app!